Research Bibliography

The following is a comprehensive list of references that informed my graduate dissertation research.

Arora, N., Dreze, X., Ghose, A., Hess, J. D., Iyengar, R., Jing, B., Joshi, Y., Kumar, V., Lurie, N., Neslin, S., Sajeesh, S., Su, M., Syam, N., Thomas, J., & Zhang, Z. J. (2008). Putting one-to-one marketing to work: Personalization, customization, and choice. Marketing Letters, 19(3/4), 305–321.

Barth, S., de Jong, M. D. T., Junger, M., Hartel, P. H., & Roppelt, J. C. (2019). Putting the privacy paradox to the test: Online privacy and security behaviors among users with technical knowledge, privacy awareness, and financial resources. Telematics and Informatics, 41, 55–69. https://doi.org/10.1016/j.tele.2019.03.003.

Charitable Giving Statistics. (2021). NPTrust. https://www.nptrust.org/philanthropic-resources/charitable-giving-statistics/.

Churches, Integrated Auxiliaries, and Conventions or Associations of Churches | Internal Revenue Service (IRS). (n.d.). https://www.irs.gov/charities-non-profits/churches-integrated-auxiliaries-and-conventions-or-associations-of-churches.

Cloarec, J. (2020). The personalization-privacy paradox in the attention economy. Technological Forecasting and Social Change. 161.

Custard, M. (n.d.). What is Audience Segmentation? Technology Glossary Definitions. G2. https://www.g2.com/glossary/audience-segmentation-definition.

Eikenberry, A. M., & Kluver, J. D. (2004). The Marketization of the Nonprofit Sector: Civil Society at Risk? Public Administration Review, 64(2), 132–140.

Experts on How Technology Is Changing the Future of Fundraising. (2019). Impacting Our Future. https://www.impactingourfuture.com/business-for-good/experts-on-how-technology-is-changing-the-future-of-fundraising/.

Four Reasons Why Nonprofits Should Reconsider Facebook. (2010). Nonprofit Tech for Good. https://www.nptechforgood.com/2010/04/24/four-reasons-why-nonprofits-should-reconsider-facebook/.

Global Trends in Giving Report. (2021). Nonprofit Tech for Good [a]. https://www.nptechforgood.com/global-trends-in-giving-report/.

Glossary. (n.d.). U.S. Energy Information Administration (EIA). https://www.eia.gov/tools/glossary/index.php

Glossary of Fund Raising Terms. (2010). Association of Fundraising Professionals (AFP).

Hernandez-Hall, A. M. (2021). Nonprofit Data Management: A Stage Model. 24

Hoefer, R. (2012). From Web Site Visitor to Online Contributor: Three Internet Fundraising Techniques for Nonprofits. Social Work, 57(4), 361–365.

Ismail, K. (2022). A Comprehensive Guide to Digital Marketing Strategy. CMSWire. CMSWire. https://www.cmswire.com/digital-marketing/6-best-practices-that-will-improve-your-digital-marketing-strategy/.

Krueger, J. C., & Haytko, D. L. (2015). Nonprofit adaptation to Web 2.0 and digital marketing strategies. Journal of Technology Research, 6.

Kumar, V. (2018). Transformative Marketing: The Next 20 Years. Journal of Marketing, 82(4), 1–12.

Omni Channel Marketing Defined and 7 Tips. (2014). Marketo Marketing Blog – Best Practices and Thought Leadership. Marketo. https://blog.marketo.com/2014/04/the-definition-of-omni-channel-marketing-plus-7-tips.html.

Ozdemir, Z. D., Altinkemer, K., De, P., & Ozcelik, Y. (2010). Donor-to-Nonprofit Online Marketplace: An Economic Analysis of the Effects on Fund-Raising. Journal of Management Information Systems, 27(2), 213–242.

Song, J. H., Kim, H. Y., Kim, S., Lee, S. W., & Lee, J.-H. (2016). Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy. Marketing Letters, 27(1), 89–101.

Souder, L. (2016). A Review of Research on Nonprofit Communications from Mission Statements to Annual Reports. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 27(6), 2709–2733.

Toomey, M. (2022). Limitations and Complications: Data Collection and Management in the Non-profit Sector. 

Tran, C. (2022.). The Future of the Metaverse Is Only As Bright as Its Privacy Policies. Long—Dash.

Warren, C. (2022). Digital Wallet for Fundraising 2.0: Making It Easy to Give and to Subscribe. Education Insights Blog. RNL. https://www.ruffalonl.com/blog/fundraising/digital-wallet-for-fundraising-making-it-easy-to-give-and-to-subscribe/.

Web 3.0 Explained, Plus the History of Web 1.0 and 2.0. (2022). Investopedia. https://www.investopedia.com/web-20-web-30-5208698.

Wolff, J. (2021). How Is Technology Changing the World, and How Should the World Change Technology? Global Perspectives, 2(1), 27353. https://doi.org/10.1525/gp.2021.27353.

Zimmer, T. (2019). The Difference Between Public & Private Non-Profit Organizations. Chron. https://smallbusiness.chron.com/difference-between-public-private-nonprofit-organizations-26366.html. 

10 Email Marketing Best Practices for Nonprofits. (2021). Nonprofit Tech for Good [b]. https://www.nptechforgood.com/101-best-practices/10-email-marketing-best-practices-for-nonprofits/.

10 Online Fundraising Best Practices for Nonprofits. (2021). Nonprofit Tech for Good [c]. https://www.nptechforgood.com/101-best-practices/10-online-fundraising-best-practices-for-nonprofits/.
12 Features Membership Associations Should Look for in a CRM. (2020). Nonprofit Tech for Good. https://www.nptechforgood.com/2020/09/10/top-12-features-membership-organizations-associations-should-look-for-in-a-crm/.

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